Caroline Knapp

I walk into a health club locker room and feel an immediate impulse toward scrutiny, the kneejerk measuring of self against other: 'That one has great thighs, this one's gained weight, who's thin, who's fat, how do I compare?'

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.